Live - Shop - Work. This is the advertising gimmick offered by Crossroads, a housing, office, and shopping development at the Northwestern corner of Cambie and Boradway in Vancouver. The location is indeed great and the suites are bound to have decent north shore views, at least until some one else decides to build a highrise just next to them. What is, however, pathetic is the accurate in terms of description, but vile in terms of its implications for modern humans, motto chose by the advertisers. I mean, this is a building placed on a major crossroads location. Instead of emphasizing the great location, the food and etertainment aspects of life at "Crossroads," instead of highlighting the aspect of meeting people, interacting and creating meaningful relations in a nicely urban setting, in a city, which is well designed in terms of the combinations it offers for life work and play in tolerably humane conditions, the advertisers chose: Live - Shop - Work. It is as if human life is all about shopping and working. As if the first thing you should be doing after the end of work is shopping at Lululemon and Wholefoods and then going home. No interraction with people, why do that? No enjoyment of a great city and its opportunities. No, you have to live so that you work so that you shop and keep the building boom alive.